Plan Your Trip to Traverse with New iPhone App from Mealtickets

December 17, 2010

Traverse Traveler iPhone app screen imageMealtickets & Unusual Ideas is proud to present a brand new iPhone app called Traverse Traveler.

The Traverse Traveler iPhone app is a handy mobile guide for the Traverse area visitor designed to promote local restaurants, wineries, attractions, shopping, events, services and more. And best of all…it’s a FREE download for iPhone and iTouch users.

Whether you’re planning a trip to northwest Michigan, or are lucky enough to live here, this app makes it much easier to find local businesses.

Today’s smart phone user is accustomed to finding everything they need right there in the app store. And now they can find information about Traverse City there too.

 

Want to plan a wine tour that includes a nearby restaurant stop for lunch? Our app can do that.

 

Need to find the quickest route from your hotel to the ski lodge to meet friends? Our app can do that.

 

You just arrived in town and wondered if there are any events to check out? Our app can show you that too.


Can’t wait? Download the Traverse Traveler iPhone app here

 

Traverse Traveler app iconWhat makes Traverse Traveler unique?

There are thousands of apps out there, many of which promote restaurants, movie theaters or general information about an area. So what makes Traverse Traveler unique?

  • Listings are ordered by proximity to the iPhone user. So if you’re hanging out Benzie county, the listings nearest to you come up first. This is helpful for finding a hotel or the closest bar.
  • Maps & directions make it easy to navigate from one location to the next. Great for planning a wine tour or discovering that off-the-beaten-path restaurant.
  • Social sharing from the app means you can post to Facebook or Twitter, or email info to your friends without leaving the app.
  • Events by date let you know what’s going on while you’re in town.

  • Near Me feature pinpoints the 25 listings closest to you, from within all categories. See exactly how close your hotel is ski lodge to plan your drive time.

Free for All

Not only is Traverse Traveler a FREE download, it’s also free for local businesses to get a listing.

The Traverse Traveler app offers three types of listings to accommodate any business that’s interested in joining:

  • Basic Listings
  • Enhanced Listings
  • Event Listings

Submit information to us and you can receive a FREE basic listing in the Traverse Traveler app. Basic listings are free, and we’re glad to give them. The enhanced listings will give you a lot more interactive options and visual presence in the app—if you’re into that kind of thing. You can link to your website and email, add photos to your listing, promote events and specials, and utilize social media. So if you have an active online presence, you might want to consider this valuable addition. And we’re selling them for only $99/year, so why not?

Visit the all new Traverse Traveler website to learn more about the app. List Your Business today!

 

Why develop an iPhone app for Mealtickets?

The Mealtickets & Unusual Ideas mission has always been to provide Traverse area visitors with useful information and directions to local restaurants and attractions, in a colorful, convenient and portable way. The number one reason our little cards are so popular among visitors is their size. Travelers love them because they fit in their pocket or purse. Right next to their phone.

An iPhone app is a perfect expansion of the services we provide as it fits our mission to a tee. We work hard to keep up with technology, and the needs of our customers. The app is a great way to do just that. We hope you’ll agree.

 

Mealtickets & Unusual Ideas also believes in keeping it local. Our card displays feature only distinctive, locally-owned restaurants and attractions because that’s what makes our area unique. And our Mealtickets advertisers benefit most of all. Card advertisers receive a fully-enhanced listing in the Traverse Traveler iPhone app as part of the service, at no additional cost. Now is the best time to become a Mealtickets advertiser and take advantage of this great new feature.

To advertise with Mealtickets & Unusual Ideas contact us at info@mealtickets.com.

To list your business on the Traverse Traveler app, click here for our easy online forms.

To download the Traverse Traveler iPhone app, click here.

 

Posted by Brandy Wheeler | Filed Under Check This Out, Mealtickets News, Traverse City | Leave a Comment 

Mealtickets October Newsletter

October 13, 2010

October enews graphic imageAre you receiving the Mealtickets email newsletter?

If not, you can click this link to view the October 2010 email newsletter online now.

Newsletter Highlights

 

Sign up to receive our free monthly newsletters featuring design and marketing tips, Did You Know facts and updates on local businesses and events in the Traverse Area.  Register today!

Posted by Brandy Wheeler | Filed Under Check This Out, Mealtickets News | Leave a Comment 

Mealtickets on Pure Michigan blog

September 15, 2010

In case you missed it, yesterday I was the guest blogger on the Pure Michigan blog. The post promotes one of my favorite fall activities: An M-22 Color Tour.

Check out the Pure Michigan post, Top 10 Reasons for a Fall M-22 Roadtrip.

 

And for a more details, and a dozen other favorites along Michigan’s scenic highway, read my original article: 22 Reasons for a Fall M-22 Roadtrip.

Posted by Brandy Wheeler | Filed Under Benzie, Mealtickets News | Leave a Comment 

Mealtickets September Newsletter

September 14, 2010

Mealtickets September eNews imageAre you receiving the Mealtickets email newsletter?

If not, you can click this link to view the September 2010 email newsletter online now.

Newsletter Highlights

  • Report on summer tourism
  • Sneek peek at our new fall advertisers
  • History of Michigan wine industry facts
  • Tips on keeping your mind focused and your thoughts on track

 

Sign up to receive our free monthly newsletters featuring design and marketing tips, Did You Know facts and updates on local businesses and events in the Traverse Area.  Register today!

Posted by Brandy Wheeler | Filed Under Mealtickets News, newsletters | Leave a Comment 

A Front Desk Perspective on Summer Tourism

September 9, 2010

Hotels Report a Super Summer. Will it be a Fabulous Fall?sunset in Michigan

What better gage for summer tourism than the comments of staff at area hotels? I spend much of my time in and out of their lobbies refreshing our Mealtickets displays. This provides a great opportunity to chat with hotel staff about their impressions of the industry, the effectiveness of the Pure Michigan campaign, and their expectations for the upcoming fall season. I thought I’d share what they had to say about the state of Traverse City’s summer tourism.

 

Whether it’s Weather, or Not

Everyone agrees this summer was one of the warmest and most beautiful summers in recent memory. For some local resorts, it’s the best summer they’ve seen in 10 years, and they haven’t been in business that long. But what effect does the weather have on their occupancy rates? A dramatic effect.

Overall, resorts large and small saw record breaking numbers this summer, and most attribute it to the weather. The summer sun draws visitors to enjoy our beaches and outdoor activities, in part as a retreat from the brutal heat of the larger inland cities.

Rich Maxwell Jr., owner of the Restwood Motel in Traverse City agrees.

"We had one of the best July and August room sales in the last 20 years. We had a modest increase for July and a huge increase for August, (of coarse last August was one of our worst ever). Everyone wants to know WHY well in my humble opinion it was the weather. I think the economy is as bad or worse than last year, but the travelers just wanted to get away from the heat in the big city’s."


What About the Pure Michigan Campaign?

Many of Michigan’s tourism-based organizations have been supportive of the continued funding of Travel Michigan’s Pure Michigan Campaign including the Michigan Lodging and Tourism Association, The Grand Traverse Area Hotel Motel Association and the Michigan Chamber of Commerce. After missing fall and winter ad promotions due to lack of funding the campaign received $20 Million just in time for the summer media buys. My question for local hotel managers was, "did it help?"

According to Nick Trahair, general manager at the AmericInn in Traverse City, it did.

"The summer was a record year. Pure Michigan had a lot to do with driving out of state traffic into our hotel. We saw many more out of state plates compared to years past. We also had a lot of people talk about the area – not knowing what Michigan truly offered as many think of Michigan to be “Detroit” and not everything else it had. Many people who were here this summer talked about returning and our fall bookings are ahead of pace from history."

And he’s not alone. Most hotel managers and staff I spoke with agreed that the Pure Michigan campaign does drive visitors from out of town into our part of the state. Jonathan Pack, general manager at the Cherry Tree Inn, and president of the GTAHMA looks at it this way,

"It’s hard to say the good numbers are from the Pure Michigan ads because we have had such fantastic weather. My honest opinion is that without the Pure Michigan ads, we would be much worse because we wouldn’t see those increases in the markets outside of Detroit."

What’s interesting about this summer, more than year’s past, are reports from hotels entertaining so many first-time visitors. Some attribute this to the success of the campaign shedding a beautiful light on our region. Others gave credit to family and friends who recommended the Traverse City region as their favorite place to visit. Whether it’s word-of-mouth or advertising dollars at work everyone was glad for the boost in business.

 

Other Factors Affecting Summer Tourism

While the weather and advertising play a huge role in the number of rooms filled on a summer night, there are a few other interesting factors that came into play this season. Some were short term, and others could reflect a growning trend.

On the short term I was rather surprised to discover we may have inadvertently benefited from the tragedy in the Gulf. While oil spewed with seemingly no end into the waters of the Gulf Coast, visitors who typically spent some of their summer on oceanfront beaches opted for our freshwater coastlines instead. A few properties we work with began receiving calls early this summer looking for condo openings for long stays and cited the spill as their reason for traveling north instead of south this year. While they were pleased to accommodate new visitors, everyone feels for the gulf coast areas who are suffering a business loss from that tragic event, and wishes them a strong and quick recovery.

 

Forecasting Beyond the Weather

Forecasting is a necessary component of hotel management. And just like the weather it requires a strategic approach, but predictions are often inacurate. Hotels use forecasting to determine expected occupancy rates for the coming season. They translate this information into statistics to plan advertising campaigns, target discounts and to determine staffing.

The surprising trend, which I’ve heard about for the last couple seasons, is that visitors are making their travel plans at the last minute rather than weeks or months in advance. This makes forecasting much more difficult.

Mike Hall, general manager of the Days Inn in Traverse City explains,

"We really saw a shorter period of time from reservations made to actual arrival. Traverse City has historically been an area where advance reservations are the norm. However, this year, especially, we have seen 20-30 room reservations per night on Thursday and Friday nights for Saturday arrival. This has put our forecasting, such as it is, out the window."

 

What’s the Outlook for Fall?

As Labor Day represents the unofficial end of summer we turn our heads to fall. Apparently we also turned our backs to the cool winds that have been blowing in low temps to make it feel like October. Which illustrates the point quite well. Fall is all about the weather. If it’s a beautiful indian summer hotels expect to continue to see solid bookings. Many speculate on an early turning of the leaves and thus an early push for fall visitors. But let’s face it, no one knows what’s coming around the corner as far as the weather is concerned.

What the hotels are is optimistic.

"Many people who were here this summer talked about returning and our fall bookings are ahead of pace from history. We expect to continue strong like we have the rest of the year and finish with one of the best years on the books," said Nick Trahair.

 

And in case you’re wondering, Mealtickets & Unusal Ideas displays will be there at the front desk waiting for them to arrive.

"Travelers are asking a lot of questions these days – looking for family friendly places to see, do and eat. If we can put something in their hand with information – we have found more interest. When we tell them about someplace and can only show a location on the map – they immediately go back asking questions about what is in front of them," Trahair added.

 

So I’ll continue my rounds refilling displays, talking to the hotel staff and providing visitors with great ways to enjoy their trip to Traverse City. Cards in hand.

 

Posted by Brandy Wheeler | Filed Under Mealtickets News, Traverse City | Leave a Comment 

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